Automattic’s supercharging WP plugin Jetpack has received a major update today in the form of its 4.5 release. The plugin has been expanded with Jetpack Ads, a new (updated) VideoPress1 experience, new shortcodes, additional sidebar widgets, and updated terms of service.

From Jetpack’s release notes:

  • Generate revenue from your site with an all-new WordAds feature, which when enabled displays high-quality ads for your visitors.
  • Today we are proud to release a fully redesigned VideoPress interface for easy uploading, management, and add-free playback of your fantastic videos now fully integrated with your Jetpack Premium or Professional plans.
  • Spice up your sidebar with new widgets that display blog stats, author info, “Follow my blog” buttons, and even an event countdown.
  • Embed your amazing 360° photos with the VR shortcode.
  • Link your visitors to your Tumblr or Twitch pages using the new icons in the Social Media Icons Widget.

Jetpack Ads

Automattic has been running its own advertising platform on WordPress.com since a while already. With the 4.5 update of Jetpack this monetization solution now also becomes available to self-hosted WordPress sites. Jetpack Ads are available to subscribers of Jetpack’s Premium plan and don’t require site approval.

Shortcode Galore

Thirteen new shortcodes have been added to Jetpack in this update. Now content from the following platforms can easily be included in posts by using a simple shortcode:

  • Spotify
  • Individual Tweets
  • Google Docs
  • Brightcode videos
  • Getty images
  • Archive.org videos and books
  • Hulu videos
  • Kickstarter projects
  • Gravatars
  • Quizzes
  • Sitemaps
  • Lytro living pictures
  • Mailchimp popup forms
  • UStream videos

It needs be said some, like individual tweets, can already be integrated just by pasting the URL to the tweet on a separate line.

Additional Updates

Asides from the updated ToS for WordPress.com, which now has its own Jetpack section, the 4.5 update of Jetpack also includes many security and performance improvements, and bugfixes as is common with plugin updates. The details of all updates are listed at wordpress.org.

Jetpack for WordPress 4.5 is available as an immediate update via your WP Admin, WordPress.com plugin management (via Jetpack), or from the WordPress plugin directory.


  1. VideoPress is premium service by WordPress.com.